Managing a Public Relations Firm for Growth and Profit, Second Edition

Managing a Public Relations Firm for Growth and Profit, Second Edition

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The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future.When you subtract the sum of salary costs and overhead expense share, plus miscellaneous client costs, from each clienta#39;s gross income, you will arrive at profit or loss. ... Quality standards and client service needs must, of course, always be your highest priority. ... Tracking client profitability can be computerized either by using a software program that you or a consultant develop or by using vendoranbsp;...


Title:Managing a Public Relations Firm for Growth and Profit, Second Edition
Author: Alvin C Croft
Publisher:Routledge - 2013-09-05
ISBN-13:

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